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Binance Card review 2026: a good free card, on a map Binance does not publish
The Binance Card is back, but treat it as a different product. Mastercard ended Binance's Latin American and Middle Eastern cards in September 2023, the European Visa card closed on 20 December 2023, and Binance went two years without a card. The relaunch is a prepaid Mastercard in Brazil (announced 1 October 2025), and Brazil is the programme this review scores: the only launch by announcement, the only physical card at 0 BRL, FX of 1-2%. Two more programmes exist. Argentina runs on a local issuer with 6-7% FX plus Argentine taxes, and everything else is the Immersve "Global Program", whose country list Binance does not publish: eligibility is confirmed only when you apply. The economics changed again on June 1, 2026. The 8% top-tier cashback of the Visa era is long gone, but the current grid pays 1.5-3% credited in BRL, which is fiat, on spend tiers that apply retroactively to your whole month, behind a flat 0.9% conversion fee. If you live in Brazil and keep a balance on Binance, it costs nothing to try. The figures below come from our 177-card database. See our editorial disclosure.
Editorial verdict: 3.0 / 5 Our catalogue score for this card, computed by the published formula, is 3.4/5 (see the card page). This review is the hand-written judgement; where the two differ, the difference is the argument below.
The new Binance Mastercard is a free card whose math got better in June 2026 and whose map did not. What it gets right: a flat 0.9% conversion fee, no annual or issuance fees, and 1.5-3% cashback paid out in BRL, with your tier rate applied retroactively to the entire month. The 500 BRL monthly cap only starts to bite above roughly 16,700 BRL (~$3,000) of monthly spend, so most cardholders will never touch it. What costs it the points: the map. Binance runs three programmes (Brazil and Argentina on local Pomelo issuers, an Immersve Global Program for the rest) and publishes no country list for the third; its own line is that eligibility is confirmed at application. A card you cannot know you qualify for until you apply is hard to plan around, and none of the three covers the US, the UK or the EEA. If you live in Brazil and already use Binance, it costs nothing to add and pays a return in fiat. In the US, the UK and the EEA there is no card to apply for, however good the fee schedule looks.
Where you live decides it:
- Brazilian Binance user: Get the card, free, 0.9% fees, Pix top-ups, up to 3% cashback in BRL
- Argentina, Peru, Colombia, Armenia, New Zealand, Australia, Mexico: A programme is named for you, on different fees (Argentina 6-7% FX; Global Program 2%, New Zealand 3%). Apply and let Binance confirm eligibility; this review does not score those terms
- EU/UK resident: Not available. Try Crypto.com or Kraken
- US resident: Not available. Try Coinbase or Fold
- Self-custody user: Custodial only. See Ether.fi Cash or, in the EU, the Rebind Card
Binance Card sign-upNot a partner link.
Contents
The card, the shutdown and the relaunch
The Binance Card is a prepaid Mastercard debit card that spends cryptocurrency at any Mastercard-accepting merchant. You load BTC, BNB, USDT, or other supported crypto onto the card, it converts to BRL at 0.9%, and you pay by contactless tap, online, or at an ATM.
Binance, the world's largest cryptocurrency exchange by trading volume, runs the programme; the Brazil card is issued by Pomelo Instituição de Pagamento on Mastercard. The card is custodial: your funds are held on Binance, not in a self-custody wallet. There are virtual and physical cards, and the virtual one is issued instantly after KYC approval.
The shutdown and the comeback
The original Binance Visa Debit Card launched in the EEA in 2020 and became one of the most popular crypto cards, offering up to 8% cashback across 7 BNB-holding tiers in 30+ European countries.
The networks pulled back first. Mastercard ended the co-branded Binance cards in Argentina, Brazil, Colombia and Bahrain in September 2023 (Binance gave 21 September as the last usable day). In November 2023, Binance reached a $4.3 billion settlement with the US Department of Justice, and former CEO Changpeng Zhao (CZ) pleaded guilty to violating anti-money-laundering laws. On December 20, 2023, the EEA Visa card program officially ceased. Binance told users to destroy their physical cards.
After nearly two years without a card product, Binance relaunched on October 1, 2025 with a new prepaid Mastercard in Brazil. Two quieter programmes followed: Argentina on a second Pomelo entity (support articles dated June 2026) and an Immersve-issued Global Program whose fee table was updated on 1 June 2026. Neither was launched by announcement, and Binance publishes no country list for the Global Program. Under CEO Richard Teng this looks deliberate: a compliance-first rollout, market by market, instead of the global blitz of the CZ era.
Cashback tiers, new and old
The new Binance Card uses a spend-based tier system, refreshed on June 1, 2026. Your rate depends on how much you spend per month, not how much BNB you hold, and once you cross a threshold the higher rate applies retroactively to everything you spent that month. Payout is in BRL.
Current Brazil Mastercard tiers (from June 1, 2026)
| Level | Monthly spend (BRL) | Cashback rate | Max monthly CB |
|---|---|---|---|
| Tier 1 | < 500 BRL (~$90) | 1.5% | 500 BRL (~$90) |
| Tier 2 | 500-5,000 BRL | 2.0% | |
| Tier 3 | ≥ 5,000 BRL (~$900) | 3.0% |
End the month at 5,200 BRL of spend and all 5,200 BRL earns 3%, including the part below the threshold.
Old EEA Visa tiers (discontinued December 2023)
For reference, the original BNB-holding tier system that many review sites still display:
| Level | BNB holding | Cashback | Monthly cap (EUR) |
|---|---|---|---|
| 1 | 0 | 0.1% | €5 |
| 2 | 1 BNB | 2% | €100 |
| 3 | 10 BNB | 3% | €150 |
| 4 | 40 BNB | 4% | €200 |
| 5 | 100 BNB | 5% | €275 |
| 6 | 250 BNB | 6% | €350 |
| 7 | 600 BNB | 8% | €500 |
These old tiers are no longer active. If you see a review site advertising "up to 8% cashback" on the Binance Card, it is referencing the discontinued EEA Visa program. The current maximum is 3%, paid in BRL, and the tiers count monthly spend only.
Fees, including the ones not in the schedule
Zero issuance, zero annual fee, and a 0.9% conversion rate. The full schedule for the Brazil Mastercard:
| Fee type | Amount |
|---|---|
| Card issuance | Free (10 USDT minimum balance to order the physical card) |
| Annual fee | Free |
| Monthly fee | Free |
| Crypto conversion | 0.9% per transaction |
| FX fee (non-BRL) | 1-2% + 3.5% IOF tax |
| ATM withdrawal | 2 free/month, then $1.50 each |
| Top-up fee | Free |
| Inactivity fee | None |
| Physical card cancellation | 30 BRL (within 1 year), free after |
Three costs the schedule does not show
- The 0.9% conversion fee is the disclosed rate, but Binance converts at its internal exchange rate and does not publish the spread above mid-market. Budget for slightly more than 0.9% in practice.
- Brazilian IOF (Imposto sobre Operações Financeiras) applies to international card transactions at 3.5% (Decree 12.499/2025, reinstated by the STF in July 2025; the schedule that would have phased it down to zero was scrapped). This is a government tax that hits credit, debit, and prepaid cards alike, so do not expect it to fall.
- Because the rate is retroactive, the tiers have cliffs. Closing the month at 4,900 BRL of spend earns 2% (98 BRL) while 5,000 BRL earns 3% (150 BRL). Missing a threshold by a few reais costs your entire month the higher rate.
A year at 2,000 BRL a month
Assume 2,000 BRL/month (~$360) in domestic BRL spending, funded via crypto (0.9% conversion). That sits in the 500-5,000 BRL band, so the whole month earns 2%:
- Conversion cost: 0.9% × 24,000 BRL = −216 BRL/year
- Cashback (2% tier, retroactive): 2% × 24,000 BRL = +480 BRL/year (well under the 500/mo cap)
- Net: 480 − 216 = +264 BRL/year (~$48)
At 5,000 BRL/month the whole month tips into the 3% tier: 150 BRL/month, or 1,800 BRL/year in cashback, against 540 BRL in annual conversion fees. The net lands at +1,260 BRL/year (~$229). The 500 BRL cap only kicks in past roughly 16,700 BRL/month of spending (where 3% of spend exceeds the cap), which is well above what most users put through a prepaid card. Use our fee calculator to model your own spending. Fee types are explained in our crypto card fees explained guide.
| Card | Value |
|---|---|
| Wirex Card | 0% |
| Gemini Credit Card | 0% |
| Ether.fi Cash Card | 0% |
| Binance Card | 2% |
| Crypto.com Visa Card | 2% |
| Nexo Card | 2% |
Fees parsed from Sweepbase data. Lower is better, but read the 0% bars carefully: those are official no-FX-markup claims, and the real cost sits in crypto-to-fiat conversion spreads the issuers do not publish. Binance's 0.9% is a flat, disclosed conversion fee, while Wirex publishes no conversion spread at all and its terms say scheme or provider rates and mark-ups apply without naming a percentage.
The 0.9% rate is not the lowest bar on the chart above. The 0% entries hide their cost in an unpublished spread; Binance's fee is flat and printed in the schedule, so you can do the math before you swipe. And since June 2026 the old cap argument is mostly dead: 500 BRL a month at the 3% tier puts the ceiling near 16,700 BRL (~$3,000) of monthly spend.
The 2026 trade-off: fee and cashback economics that hold up, and a map you cannot read before applying.
What the cashback is worth after fees
The Binance Card's cashback system has changed twice: once at the 2025 relaunch, and again on June 1, 2026, when the tiers, the cap, and the payout currency were rewritten.
Spend-based tiers replaced holding-based tiers
The old system rewarded BNB holders: park 600 BNB to earn 8%. The new system rewardsspenders. Spend more in a month and you earn a higher rate on all of it, since the tier applies retroactively to the full month rather than only to spend above each threshold. No upfront capital, but a lower ceiling: 3% now versus 8% then.
Net return at four spending levels
| Monthly spend | Tier | Gross CB/month | After cap | Conversion cost | Net/month |
|---|---|---|---|---|---|
| 400 BRL | Tier 1 (1.5%) | 6 BRL | 6 BRL | −3.60 BRL | +2.40 |
| 2,000 BRL | Tier 2 (2.0%) | 40 BRL | 40 BRL | −18 BRL | +22.00 |
| 5,000 BRL | Tier 3 (3.0%) | 150 BRL | 150 BRL | −45 BRL | +105.00 |
| 20,000 BRL | Tier 3 (3.0%) | 600 BRL | 500 BRL* | −180 BRL | +320.00 |
The card balance does not earn yield
A persistent claim in older reviews (including an earlier version of this one) is that Binance card funds keep earning APY while they sit spendable. Binance's own product docs say otherwise: the card debits your Funding/Spot balance, and that balance pays nothing. Simple Earn Flexible is a separate product you subscribe assets into, and its only card-related role is that Earn balances count toward the 10 USDT minimum for ordering a physical card. If yield on the balance you spend from matters to you, Nexo's Debit Mode and Bybit's Auto-Earn do what this card does not.
Cashback paid in BRL, unlike most crypto cards
Since June 2026 all cashback is credited in BRL. Fiat. For a crypto card that is unusual, and it is one of the better features: the 3% you earn stays 3%, whatever BNB does before you get around to selling. You give up token upside and get the value you were promised. Many cards in our database pay rewards in a volatile token; if you want the token-reward version instead, browse all cashback cards.
Three programmes, no published list
Geographic coverage is the biggest weakness here, and the problem is not that the map is small. It is that Binance does not publish it. The old Visa card covered 30+ European countries with a list. The relaunched Mastercard is three programmes, read on binance.com/en/cards and the help centre on 22 September 2026:
- Brazil (issuer Pomelo Instituição de Pagamento): full availability since October 2025, BRL and Pix top-ups, 12 supported assets, CPF required at KYC, physical card at 0 BRL, FX 1-2%. The Brasil tab's FAQ answers "Currently we support: Brazil." This is the programme every number in this review describes.
- Argentina (issuer Pomelo Fintech Services S.A.S.): a separate local programme, support articles dated June 2026, FX 6-7% plus Argentine taxes. Its tab answers "Currently we support: Argentina."
- The Immersve "Global Program" (issuer Immersve Limited, New Zealand): everything else. The LATAM tab answers "Currently, we support: Peru"; the CIS tab says "some CIS countries" and Armenia; the fee table's columns name Colombia, Peru, Armenia and New Zealand; Australia and Mexico appear only in support-article titles. FX is 2% (New Zealand 3%) after the 1 June 2026 update, and conversion is 0.9% (USDC 0.1%). The MEA, APAC, Australia and New Zealand tabs name no country at all.
So a reader who opens the page and never clicks a tab sees "Currently we support: Brazil" and stops there, which is what an earlier version of this review did. Click through and the answer changes tab by tab, and still adds up to no list. Binance's own wording is "Eligibility is confirmed at the time of the card application." No European or American tab exists.
Where the card is not available
- United States: Never was. Regulatory barriers remain. See our USA guide.
- Europe (EEA): Discontinued December 2023. Binance Pay (QR-based) is the alternative. See our Germany guide.
- United Kingdom: Discontinued. Card accounts in "View Only" mode for legacy users. See our UK guide.
- Canada: Not named by any of the three programmes, and the Global Program list is unpublished. See our Canada guide.
No expansion has been announced
Binance has published no expansion roadmap for the card and no country list for the Global Program. Under CEO Richard Teng the strategy is compliance-first, so treat any country rumor as noise until a Binance help article names it, and even then expect the application form to have the final word.
Pros and cons
Based on Binance Card's 25 data points in the Sweepbase database and official Binance documentation.
Pros
- No issuance, annual, monthly, or top-up fees; the physical card just needs a 10 USDT minimum balance to order.
- The 0.9% conversion fee is flat and printed in the fee schedule, so the cost of a swipe is knowable in advance.
- Up to 3% cashback in BRL on retroactive spend tiers, with no staking, no lockup and no token to babysit.
- 12 top-up assets: USDT, USDC, FDUSD, BNB, BTC, ETH, SOL, ADA, LINK, XRP, BRL, and U.
- Instant, free BRL top-ups via Pix, Brazil's dominant payment rail.
- Apple Pay is named in the Brazil and Australia help articles, Google Pay in the payments article; the virtual card works before the physical card arrives.
- Binance is the largest exchange by trading volume, so conversion liquidity is not a concern.
- 2 free ATM withdrawals a month, then 1.50 USD each.
Cons
- Three programmes and no published country list: Brazil and Argentina on local issuers, an Immersve Global Program for the rest, eligibility confirmed only at application. Not the US, the EEA or the UK.
- Custodial only: your crypto is held by Binance with no self-custody option.
- No yield on the card balance. The card spends your Funding/Spot balance, which pays nothing; Simple Earn is a separate product.
- The 500 BRL/month cashback cap is irrelevant below ~16,700 BRL of monthly spend and a hard ceiling above it.
- No IBAN/SWIFT/SEPA, so it cannot receive bank transfers or serve as a primary bank account.
- Regulatory risk: the $4.3B DOJ settlement is recent history, and it put Binance under two US compliance monitors (three years for the DOJ, five for the Treasury).
- Cashback tops out at 3%. Better than the 2025 launch grid, still well short of the old Visa's 8%.
- The 3.5% IOF tax on international purchases erases the cashback on cross-border spending.
- No Spotify, Netflix, or airport lounge access at any tier (Crypto.com includes these at higher tiers).
Binance vs Crypto.com vs Coinbase
The three biggest exchange-backed crypto cards, compared on the numbers that differ:
| Feature | Binance | Crypto.com | Coinbase |
|---|---|---|---|
| Card network | Mastercard | Visa | Visa |
| Card type | Prepaid | Prepaid + Credit (US) | Debit |
| Max cashback | 3% (in BRL) | 4.5% (prepaid) | Variable, unpublished (US only) |
| Monthly CB cap | 500 BRL (~$90) | Rewards on the first $750-$5,000 of monthly spend by tier | Varies |
| Conversion fee | 0.9% flat | 3% FX below Private tiers (US); spread not published | $0 + unpublished spread |
| Staking / lockup required | None | CRO lockup ($500-$500K by tier) | None |
| Issuance + annual fee | Free + Free | Free + Free | Free + Free |
| US availability | No | Yes (excl. New York) | Yes (excl. Hawaii) |
| EU availability | No (discontinued) | 31 European countries (EU, UK, Switzerland, Norway, Iceland) of at least 36 worldwide | Yes (UK and 30 EEA countries, issued by Paysafe; no rewards) |
| Brazil availability | Yes | Yes | No |
| Self-custody | No | No | No |
| Lounge access | No | Pro annual subscribers and Private tiers | No |
| Streaming rebates | No | Spotify, Netflix, Truth+: 3 months on Plus, 6 on Pro, ongoing on Private | No |
| Mobile pay | Apple Pay (Brazil, Australia articles) + Google Pay, by region | Apple + Google + Samsung | Apple + Google Pay (US card; not in the UK or EEA) |
Which of the three fits whom
- Binance suits you if you're in Brazil, want zero fees, and already use Binance. The 3% top tier takes 5,000 BRL of monthly spend rather than a token lockup, and the 0.9% conversion fee is flat and disclosed.
- Crypto.com has the widest geographic coverage (at least 36 countries), tiers with streaming rebates and airport lounge access, and its highest cashback rates on the Private tiers. It suits US and EU residents willing to commit to a tier.
- Coinbase suits you if you're in the US and want no staking requirements (the UK and EEA card exists but has no rewards). There are no card fees; the cost hides in an unpublished conversion spread, and rewards rotate monthly at a variable rate Coinbase does not publish. See our Coinbase Card review.
None of these three are self-custodial. For a card that keeps crypto in your own wallet until you spend, see Ether.fi Cash Card (DeFi-native, Visa Signature) or, in the EU, the Rebind Card (self-custody on the Gnosis Pay rails; Gnosis Pay's own consumer card closed to new sign-ups on 30 September 2026).
Binance Card sign-upNot a partner link.
Editor's notes from the regulatory rebuild
Editorial commentary from Mihail B.. Sweepbase tracked the original Visa card through its 2023 shutdown and then followed the 2025 Brazil relaunch as it happened. These are the points the spec sheets do not mention.
The June 2026 grid rewrote the math
On the 2025 launch grid the 250 BRL cap was the story: the headline rate stopped mattering at about $1,100 of monthly spend. The June 1, 2026 grid killed that critique. The cap doubled to 500 BRL, the top rate went to 3%, and the tier now applies retroactively to the whole month. Our modelled middle-class household at 4,500 BRL a month earns a flat 2%, 90 BRL. Nudge that to 5,000 and every real of the month earns 3%, 150 BRL. The mechanic to watch is now the threshold: the last 100 BRL before a tier line is the most valuable spending you will do all month.
Pix top-ups are the under-rated part
Western reviews of the Binance Card miss this because Pix is a Brazilian rail. Topping up the card from a Brazilian bank takes seconds and is free. That removes the friction that kills most exchange cards (waiting for a deposit to clear before you can spend). It is a Brazil-only advantage: the Argentina and Global Program tabs describe no equivalent local rail. Whether one comes along is the first thing we will check when Binance publishes terms for another market.
Counterparty risk has not gone away
We are not in the camp that says “regulator settled, problem solved.” The 2023 settlement put Binance under a three-year DOJ monitorship and a five-year Treasury one, and Binance has asked the DOJ to end its monitor early. The Brazilian launch is run through a separate entity (Binance Brazil, with Pomelo Instituição de Pagamento as issuer), which is part of why the card came back at all, but it also means the card account and your main Binance balance are governed by different terms. If you plan to keep meaningful balances on the card, read the Brazilian T&C, not the Binance.com T&C you signed years ago. Few of the 177 cards in our database have seen the legal ground under the issuer move as much in the last three years.
What we would change if we ran the product
An earlier version of this review asked Binance to lift the 250 BRL cap. The June 2026 grid did that and more: cap to 500 BRL, top rate to 3%, payout switched to BRL. What is left on the list is geography, in two parts. Publish the Global Program's country list, so a reader in Lima or Yerevan can know before applying. And bring a card back to the EEA through a European issuer. Until that happens, the recommendation matrix stays narrow: Brazil + Binance user → yes; a named Global Program market → apply and see; otherwise → look elsewhere.
Why I cannot test this card directly anymore
I held the European Binance Visa Card issued through Contis before the December 2023 shutdown, and I am writing this 2026 review without a Brazilian residency that would let me sign up for the relaunched product. That limits what I can claim. The pre-2023 Visa fee schedule, the in-app top-up flow, the BNB-spend conversion behaviour, all of that I tested with my own card for roughly eighteen months. The relaunched 2025 Brazil Mastercard I have monitored through public statements from Binance Brazil, the fee and limit articles in its help centre, and Brazilian-language reviews from users who do hold the card.
So the old-Visa behaviour I describe comes from my own statements; the June 2026 tier grid, the 500 BRL cap, and the Pix top-up speed come from issuer documentation and corroborating Brazilian reviewers. Anywhere this review ventures further than that, I have flagged the claim as derived from cited primary sources rather than direct testing. Where I expect things to drift next: another tier-grid revision is the most likely change (there has already been one this year); the EEA re-launch is the least likely.
For Polish, German, or any non-Brazilian EEA reader landing on this page from search: the card is not available to you in 2026 regardless of what older affiliate posts may still claim. Look at the EEA alternatives in our Germany guide or the broader UK guide rather than starting a Binance Brazil entity setup on the gamble that EEA support returns within a card’s useful life.
Applying from Brazil
The virtual card is issued almost instantly after approval:
- Complete KYC in the Binance app: a government-issued photo ID (passport, driver's license, or national ID), a selfie liveness check, and proof of residential address. In Brazil, a CPF number is required.
- In the app, go to "Finance" → "Binance Card" and tap "Get Started." The card option appears only in a supported region.
- The virtual card is issued instantly after approval. Binance's Brazil help article names Apple Pay, so add the card to your phone's wallet in the app, then use it for online and contactless payments right away.
- The physical card is optional. You need a minimum balance of 10 USDT to order, and it ships to your verified address.
- Fund via crypto (12 assets, 0.9% conversion) or Pix (instant BRL). Your crypto is converted to BRL at the point of top-up.
Binance Card sign-upNot a partner link.
Alternatives to the Binance Card
Compare it with the rest of the database
See how the Binance Mastercard stacks up against the rest of our 177-card database on fees, cashback, custody, and availability.
Binance Card sign-upNot a partner link. Compare cards
A free card for Brazilian Binance users, and a coin toss for everyone else Binance names
Binance Card 2026 is the right card for one audience: people in Brazil who already use Binance and want a free Mastercard with a flat 0.9% conversion cost. Since June 2026 the rewards side holds up better than most reviews still claim: 3% paid in BRL once monthly spend reaches 5,000 BRL, retroactive to the whole month, with a cap you will not hit below roughly 16,700 BRL of spend. The geography is the weak point, and not because it is small: Argentina has its own programme and an Immersve Global Program covers a set of countries Binance declines to list, confirming eligibility only at application. None of the three reaches the US, the EU or the UK. If you are in Brazil, add it for free. If Binance names your country somewhere, apply and find out. Nobody else can plan around it.
Frequently asked questions
Sources and further reading
Fees, cashback tiers and regional availability were checked against these pages on 2026-10-14. If a figure no longer matches the issuer's current terms, tell us through the About page; confirmed changes go in within 48 hours.
- Binance Card product page, BinanceRegion tabs and FAQ answers for the Brazil, Argentina and Global programmes, fee schedule and cashback tiers. There is no consolidated country list.
- Binance and CEO plead guilty to federal charges in $4B resolution (November 2023), US Department of JusticePrimary source for the $4.3 billion settlement and its effect on Binance's US operations.
- Mastercard ends Binance card partnership (August 2023), CNBCMastercard's end of the co-branded cards in Argentina, Brazil, Colombia and Bahrain, three months before the DOJ settlement.
- Binance Help Center, BinanceKYC levels, regional eligibility and the Binance Card FAQ as published by the issuer.
- Sweepbase rating methodology, SweepbaseThe exact formula used to score Binance Card against the full card database.
- Binance Card termination announcement (EEA), BinanceIssuer announcement page where the December 2023 Visa-card discontinuation was published.
- SEC v. Binance complaint (June 2023), US Securities and Exchange CommissionRegulatory action from the period when Binance lost its card partners; the SEC dismissed the case with prejudice in May 2025.
- Limites e Taxas do Binance Card Brasil, BinanceOfficial Brazil card limit and fee schedule referenced for the numbers in this review; KYC-tiered daily, monthly and annual spend and ATM limits in BRL.
- MiCA: transition period for virtual asset service providers ended on 1 July 2026, Commission de Surveillance du Secteur FinancierThe Luxembourg VASP regime Binance operated under during the era of the Contis-issued European Visa Card, and the date it was replaced by MiCA authorisation as a CASP.
- Visa Exchange Rate Calculator, VisaDaily wholesale rate card networks use as the FX baseline before the issuer adds its surcharge.